Company Overview

October 5, 2011
Redwood City, CA
Technology, Health and Wellness, Fitness

Misfit Wearables develops wearable products with sensor technology for the health and fitness industry.



Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant personal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen.

Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.

Current Team (3)


Products (1)

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    Misfit Shine

    The Misfit Shine is an elegant, wireless activity tracker that you can sync with your smartphone..

Funding Rounds (3) - $23M


Investors (10)

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    Horizons Ventures

    Horizons Ventures Limited, based in Hong Kong, funds especially disruptive and technology-focused..
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    Khosla Ventures

    Khosla Ventures is a venture capital firm started in 2004 by Vinod Khosla, Co-Founder of Sun..
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    O'Reilly AlphaTech Ventures

    O'Reilly AlphaTech Ventures (OATV) is in the business of funding disruptors, innovators, and..
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    Norwest Venture Partners

    Venture Capital & Growth Equity Firm
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    Max Levchin

    Founder / CEO / Chairman @ Slide
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    incTANK Ventures

    incTANK Ventures is a seed stage investor that takes an active role in mentoring and supporting..
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    Founders Fund

    Founders Fund is a venture capital firm investing at every stage in companies with revolutionary..
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    TenOneTen Ventures

    TenOneTen Ventures, a Los Angeles-based venture firm, invests in start-ups that apply data and..

Offices/Locations (2)

  • Vietnam Office

    Ho Chi Minh City, 70000


  • Headquarter

    Redwood City, CA 94063