Most Recent Funding
$915.1 Thousand Series A on February 21, 2011
Los Angeles, CA
mEgo enables users to create personalized avatars and integrates with blogs, social networks, websites, and IM clients.
Ariel McNichol, Julia Johnston
Entertainment, Curated Web

Company Details


Los Angeles-based mEgo lets users create personalized avatars that carry their online profiles and can be integrated into users' blogs, social networks, websites, and IM clients. The online profiles display user-picked content like profile details, videos, photos, feeds, and widgets. When you update your profile on mEgo it updates your avatar profile on all your online properties. This will allow people to have one consistent, updated profile as they join, enhance and migrate from social network to social network.

mEgo founder Ariel McNichol previously created popular software, games, and mobile products for Yahoo, AOL, Lucas Arts and Disney, and her co-founder Julia Johnston was a "lawyer and highly accomplished business strategist in the technology, media and telecommunication industries." Ariel started working on prototypes for creating, managing and updating online profiles back in 1999. Their new online profile avatar mEgo's revenue model consists of a blend of advertising, sponsorship, referral revenue and ecommerce. In addition, mEgo will offer users the chance to allocate a portion of advertising revenue generated by their mEgos to a non-profit cause of their choice. The company's growth will come from viral marketing and promotion and distribution deals with social networks and other sites.

Future plans include adding the following features: expanded widget support, enhanced visuals, non-avatar profile for professional networking, browser sidebar profile and a mobile mEgo.

Similar competitors in the online profile space include ProfileBuilder.

Past Team (2)


Funding Rounds (5) - $7.3M


Products (1)

  • Cb default image


    mEgo lets you create avatars that are great visual representations of yourself. Users can choose...

Offices/Locations (1)

  • Office

    1278 South Beverly Glen

    Los Angeles, CA 90024


Competitors (2)

  • Hcecd0uzuzwg0vgqmcy3


  • 66c19d0e6d854867d9e78d334db499cc


    ProfileBuilder is a centralized platform to manage your online presence. Once you've created...