Funding Received
$1.4 Million in 2 Rounds from 1 Investor
Most Recent Funding
$857.4 Thousand Seed on June 11, 2013
September 4, 2011
Indianapolis, IN
Description: is an online C2B auction platform for used cars.
Auto, Cars, Automotive

Detailed Description

Update is an online C2B auction-place for used cars. We empower consumers looking to sell or trade-in their used cars by connecting them to a broad range of car dealers. Consumers list their used cars through a simple auction-like process while multiple dealers, chosen by the consumer by name specifically or by geographic proximity, compete for the consumer’s trade-in or sale during a 48-hour bidding period. Consumers receive accurate, fair, and market-driven offers from actual dealers without the time, pain, and uncertainty typically associated with selling a used car.

MaxTradeIn provides dealers with organic and exclusive leads at significantly lower and directly measurable acquisition costs. The dealer is able to acquire a “hot” customer who is actively looking to either sell a used car and/or purchase a new car who has selected their dealership. MaxTradeIn gives dealers the ability to tailor their use of the MaxTradeIn system to drive either new or used car business.

Current Team (4)


Past Team (1)


Funding Rounds (2) - $857.4k


Investors (1)

  • A26gykog5jebhjwoytbh

    Elevate Ventures

    Elevate Ventures nurtures and develops emerging and existing high-potential businesses into...

Offices/Locations (1)

  • Headquarters

    9102 N. Meridian St. Suite 450

    Indianapolis, IN 46037


News (2)