Funding Received
$13 Million in 2 Rounds from 5 Investors
Most Recent Funding
$9.3 Million Series B on January 10, 2012
January 1, 2010
Description: is an online e-commerce platform directly providing designer furniture without third party involvement.
Julien Callede, Ning Li
Design, Home & Garden, E-Commerce

Detailed Description

Update makes high-end, designer furniture accessible for all. cuts out the middleman and links consumers directly with the designers. This allows the organisation to provide high quality, made to order, cool designed furniture straight to consumers at low prices. The company sells all of its products straight through the web and has no showrooms or warehouses, which reduces waste and surplus stock. The business also groups its orders together, combining all requests for the same piece and putting them into production every seven days. Using the aforementioned techniques the company states it sells its products at great reductions with its furniture typically priced 70 - 85% lower than its high street competitors. was launched in April 2010 and now connects over 100,000 customers with renowned designers, bringing luxury home design to customers at accessible prices. In the two years since its launch, the Notting Hill-based brand has worked with a number of top designers and artists including; Damien Hirst, James Harrison, Alison Cork, John Stephanidis, Steuart Padwick, Ai Wei Wei, and the Chapman Brothers as well as many other top design partners. also states it has found the best craftsmen to build its furniture. The skilled workers are often the same people who create products for the UK’s famous high street brands. is based in Notting Hill, London and operates an office in Shanghai.

Current Team (6)


Past Team (1)


Funding Rounds (2) - $13M


Investors (2)

  • 57fdde7c7e445666f587600226134b92

    Level Equity

    We founded Level Equity in 2009 to create a new and innovative private equity firm. Our founding...
  • 5d5fe79506aa8750de020637165c95c8

    PROfounders Capital

    Early-stage venture capital fund

Offices/Locations (1)

  • London

    45 Notting Hill Gate

    11th Floor

    London, W11 3LQ


Competitors (1)

  • 7bb4b76447359522f94eab043112ba87

    Swoon Editions

    Swoon Editions is a London-based designer and seller of furniture.

Images (1)

  • 2596af2ba648ccf64484869cfac3cfcd