Company Overview

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Status:
Acquired by DemandTec
Founded:
2003
Headquarters:
San Mateo, CA
Funding:
$20.2M
Categories:
SaaS, Software
Description:
M-Factor develops web-based profit and revenue optimization software for the consumer goods, retail and restaurant sectors.

Detailed Description

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M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.

M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.

Past Team (2)

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Funding Rounds (2) - $20.2M

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Board Members and Advisors (1)

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Investors (4)

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  • 69cf5930576ab39c372bd903593a14f6

    US Venture Partners

    U.S. Venture Partners (USVP) is a leading Silicon valley-based venture capital firm, helping...
  • C01cda23b1c8153e87bc37b324ec5fec

    Pelion Venture Partners

    Formerly UV Partners Since 1986, Pelion Venture Partners has been helping entrepreneurs turn...
  • Cb default image

    Bay Partners

    Bay Partners is a venture capital firm based in Menlo Park, California. Founded by John...
  • 251acd50f683cffb4467f332bebfed57

    Norwest Venture Partners

    Venture Capital & Growth Equity Firm

Offices/Locations (1)

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  • HQ

    1400 Fashion Island Boulevard

    Suite 602

    San Mateo, CA 94404

    USA

Images (1)

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  • 84aca32dfa67ae1668d090f72bb59cf7