Status
Acquired by DemandTec on March 9, 2011
Funding Received
$20.2 Million in 2 Rounds from 4 Investors
Headquarters:
San Mateo, CA
Description:
M-Factor develops web-based profit and revenue optimization software for the consumer goods, retail and restaurant sectors.
Categories:
SaaS, Software
Website:
http://www.m-factor.com

Company Details

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Founded:
2003
Employees:
None found in CrunchBase

M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products.

M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.

Past Team (2)

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Funding Rounds (2) - $20.2M

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Board Members and Advisors (1)

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Investors (4)

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Offices/Locations (1)

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  • HQ

    1400 Fashion Island Boulevard

    Suite 602

    San Mateo, CA 94404

    USA

Images (1)

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  • 84aca32dfa67ae1668d090f72bb59cf7