Lorillard, Inc., through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2011. The Newport brand accounted for approximately 88 percent of our sales revenue for the fiscal year ended December 31, 2012.
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- 07/15/14 -dealbook.nytimes.com