Company Overview

Update
Status:
Acquired by Yahoo!
Founders:
Bob Roback
Headquarters:
Santa Monica
IPO:
Went Public on Apr 23, 1999
Stock:
LAUN
Categories:
Music
Description:
Launch is a digital media company that offers a compelling music discovery experience for consumers.

Detailed Description

Update

Launch is a digital media company that offers a compelling music discovery experience for consumers and provides a valuable marketing platform for record labels, artists, advertisers and merchants. They create engaging music content focused on both new and established artists, spanning almost all musical genres. Launch's consumers are not confined to receiving music content in the programmed, linear sequences broadcast by radio and television. Instead, They deliver personalized music content to our users in an interactive format based on their musical tastes and preferences. As part of their strategy to attract and retain registered members from our target audience, they have created a vibrant community of users who help each other discover new music by virtual word-of-mouth. Their music content encourages our members to engage in community activities, such as creating home pages, chatting online, listing friends and favorite artists and developing online friendships with others sharing similar tastes.

Past Team (14)

Update

Offices/Locations (1)

Update
  • Headquarters

    2700 Pennsylvania Avenue

    Santa Monica, 90404

News (1)

Update