Funding Received
$3.5 Million in 2 Rounds from 3 Investors
Most Recent Funding
$1 Million Seed on November 26, 2013
Columbus, OH
Description:, a gift-giving app, enables users to capture products in real stores and turn them into digitally transmittable gift cards.
Weddings, Gift Card, Registrars, Retail, E-Commerce

Company Details

Update has taken a unique approach to the online-offline tension by giving users the ability to capture tangible products in real stores and turn them into digitally transmittable gift cards. Once received, a user may use the digital gift card to redeem the item in-store and select the appropriate size, color and style. By packaging a tangible gift into the digital gift card, the Gift-Giver expresses the meaningfulness and thoughtfulness associated with traditional gift-giving while supplying the recipient (“Gitfee” in Jifiti jargon) with the immediacy and flexibility of a gift card. Jifiti has boarded a substantial number of popular national brands including The Gap, Brookstone, Gamestop, Hot Topic, Banana Republic, Sephora, Old Navy, Nike and more. Jifiti has also created partnerships with some of the largest gift card issuers and distributors to allow for automated gift card issuance and delivery.

Jifiti is the brainchild of founders Yaacov Martin, Meir Dudai and Shaul Weisband. Yaacov is a serial entrepreneur whose most recent venture bridged retail online and bricks-and-mortar operations. He oversees day-to-day management of the company and all business development activity. Meir is the leading database expert in Israel and oversees Jifiti’s technology development. Meir is a Microsoft MVP and in 2005 founded Valinor Ltd., which has since become the leading database solutions provider in Israel. Shaul oversees Jifiti’s marketing, brand and social media development. Over the years, he has consulted and worked with numerous global organizations.

Jifiti is registered as a Delaware Company with a subsidiary in Israel that serves as the company’s R&D center. The Company’s US office is located in Columbus OH and is a member of the Tech Columbus incubator.

Current Team (5)


Funding Rounds (2) - $3.5M


Investors (3)

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    Jesselson Capital

    Michael Jesselson, the Lead Independent Director of American Eagle Outfitters, is President of...
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    Schottenstein Stores

    Schottenstein Stores is the holding company for various ventures of the Schottenstein family.
  • Bdc6f4fa5af55e499132f21da0606dae

    Simon Property Group

    Simon Property Group is a commercial real estate company operating in platforms that include...

Offices/Locations (2)

  • Israel Office

    Shivtei Yisrael

    Modi'in, 71724


  • US Office

    1275 Kinnear Rd.

    Columbus, OH 43212


Competitors (6)

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    Treater is a social mobile marketing platform for brands to drive referral marketing.
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    Gratafy is an award-winning mobile gifting platform that allows users to instantly gift unique...
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    Yiftee, Inc.

    Yiftee is a simple employee rewards and marketing promotion system designed to delight contacts...
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    Gyft is a mobile gift card app that allows customers to buy, store, send and redeem gift cards...
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    Wrapp is a social gifting service providing free-and-paid branded gifts for celebrations.

Images (2)

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