Funding Received
$40 Million in 1 Round from 5 Investors
Most Recent Funding
$40 Million Series D on September 10, 2012
Founded:
February, 2010
Headquarters:
Moscow
Description:
ivi.ru is a Russian online video streaming service that offers legal, license-length content.
Founders:
Oleg Tumanov
Categories:
Video, Games
Website:
http://www.ivi.ru

Detailed Description

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ivi.ru is Russia's first free video service to offer legal, license-length content. The project was launched on February 26, 2010 with the participation of Digital Access, which deals with the operational control ivi.ru , in particular the acquisition of content and selling advertising on the site. The site quickly caused a wide resonance in the media and blogs, in particular newspapers wrote about him Kommersant and Vedomosti , left plot by Russia TV Channel 2. In just the first day of the project, ivi.ru was visited by more than 180,000 people without advertising, making it the most successful launch in the history of the Russian Internet.

On July 22, 2010 launched the official application ivi.ru social networks VKontakte and MoyMir@Mail.ru. This was a significant precedent for the Russian market for legal video.

On October 4, 2010 Digital Access announced the signing of transactions for the purchase of music videos from all over the "big four" record companies - for Russia, it was another precedent, initiated by the company. Before on ivi.ru were several thousand clips, but after signing deals with these major players, all the clips have been moved to a separate project, music.ivi.ru .

To date ivi.ru is most popular among similar services, the monthly audience of the project was up in August 2011 to more than 11 million people. According to the TNS Web Index for August 2011 ivi.ru is in the top 20 sites Runet and has a leading position to reach an audience of similar services.

Due to licensing restrictions the site's content is broadcast only in Russia, more than 95% of the audience are in Russia. A catalog of all the projects ivi.ru more than 25,000 pieces of content from about 100 owners a total of more than 15 000 hours - more than two years of continuous day and night viewing.

Current Team (1)

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Investors (5)

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  • 7b86094cde1599cab5f86f865306087b

    Prof-Media

    ProfMedia was founded in 1997 and nowadays is the largest diversified media holding in Russia.
  • Fecd123vncpyeuacmiye

    Tiger Global Management

    Tiger Global manages hedge funds and private equity funds by investing in local and global public...
  • 191bed169339c37233f3ce010e36a90f

    ru-Net Holdings

    ru-Net is the investment power behind some of the world’s most exciting technology companies...
  • Fdd36caf65a77444f6e9bb67a8b7a9b4

    Baring Vostok Capital Partners

    Baring Vostok Capital Partners is a private equity firm operating in Russia and the CIS.
  • A4fd9c999e6e3ebdbde3b959dff4a482

    Frontier Ventures

    Frontier Ventures is a venture/growth capital fund which invests in Internet companies adapting...

Offices/Locations (1)

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  • Office

    Moscow,

    RUS

Competitors (3)

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  • 587650443da4ac269f1b4702ed1f5b43

    YouTube

    YouTube, a video-sharing platform, allows users to upload, view and share videos, including movie...
  • 2557f42a227af718ed6ee0c02438fd5c

    hulu

    Hulu is an online video service offering hit shows, movies and documentaries through its website,...
  • 08d6034561ecfad905c1aeab270089d6

    Rutube

    Rutube is a Russian internet site that streams and distributes video content made by individuals...

Images (1)

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  • 2efe4e69a4ef349dbd149b46d4d08845