Funding Received
$120.3 Million in 5 Rounds from 8 Investors
Most Recent Funding
$49 Million Series D on April 14, 2011
Princeton, NJ
INVIDI Technologies offers Advatar, an application that delivers addressable targeted advertising and marketing messages to viewers.

Company Details


INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, and pay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising.

INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.

Board Members and Advisors (2)


Investors (8)

  • U9v2kkwoszcnigenbhuu

    NBC Universal

    NBC Universal, a media and entertainment company, produces and markets entertainment, news and...
  • 84a0889ea317f90ab56381efd0f233eb


    GroupM is the leading global media investment management operation. It serves as the parent...
  • E7298a9c57c24444973d049e16765d71

    EnerTech Capital

    Investing in energy and clean energy
  • Bb3d6fbd0e442789b59061f392f8ad0d

    InterWest Partners

    InterWest invests an average of about $7 - 15 million over the span of their involvement with...
  • A81f0db0abb1b15488b27cc59053d185

    Menlo Ventures

    Menlo Ventures provides capital for seed through growth technology companies.
  • Cfcb81ad77dee1062615609219eba7c1

    Motorola Solutions Venture Capital

    Motorola Ventures helps turn great new ideas into thriving businesses. They are not a lab, but...
  • Bf2333d0da2fdd635613e46f9ebcad9b

    BDC Venture Capital

    BDC Venture Capital is a major venture capital investor in Canada, active at every stage of the...
  • 157c027b757d65b175f603cf143c2400

    Westbury Partners

    Westbury Partners was founded in 1995

Offices/Locations (1)

  • HQ

    4390 US Highway 1

    Suite 120

    Princeton, NJ 08540-6617


Images (1)

  • 96d3a1ae5029d6c5b2a2cd2ff4bd8a78