Acquired by Highwire PR
Industries Public RelationsDiversity Spotlight (US Headquarters Only) Women FoundedWomen LedHeadquarters Regions San Francisco Bay Area, West Coast, Western US Closed Date Jan 2018 Founded Date Jan 8, 2010 Founders Jonathan Neri, Julie Crabill Operating Status Closed Also Known As ICLabs
Company Type For Profit
Contact Email tellmemore@innercirclelabs.com Phone Number (415) 684-9400
For years, the name of the game in marketing was to reach everyone – build a big brand and blanket the world with your story. Now, the key is to find the core audience that will care about what you bring to the market, talk with them about what they want and grow into the kind of brand they not only love but will tell their friends about. These
people are your inner circle – and while knowing them is crucial no matter your size, it is especially critical to startups working with limited resources.
You may ask – why Labs? They purposely avoided “PR,” “marketing,” “communications” because they see too many issues in both market understanding and business execution across those areas. The idea of a lab spoke to us – a place where knowledge and understanding is brought to the table all while experimentation and a desire to discover “what’s next” keeps the wheels spinning. So, Inner Circle Labs was born in January 2010 – founded by Julie Crabill and Jonathan Neri.
They have a diverse team with an array of passions and experiences. The team has worked with all types of companies and industries. They core strength centers on consumer/lifestyle technology but they have broader expertise that may surprise you – including cocktail recommendations and conference creation.
Transaction Name Inner Circle Labs acquired by Highwire PRAcquired by Highwire PRAnnounced Date Jan 3, 2018