Company Overview

October 1, 2010
David Crow
Marketing Automation, Communities, Social CRM, Social Media Marketing, Advertising
influitive is an ad firm that helps companies mobilize advocates to boost referral leads, reference calls and social media participation.

Detailed Description


Influitive helps companies mobilize their customer advocates to provide more referral leads, reference calls and social media advocacy, for maximum buying cycle efficiency. Considered-purchase and B2B companies use Influitive's web-based solutions to execute customer advocate programs.

Influitive provides virtual VIP customer advocate communities to give advocates what they want — recognition, access to people they are interested in meeting, and special privileges only available to them. Our unique adaptive matching engine connects advocates to the most suitable advocacy opportunities, and makes these essential activities frictionless and fun. The Influitive vision is that no qualified prospect should be alone in their buying process - they should be nurtured by active customer advocates that are the perfect fit to meet their needs.

Influitive's VIP customer advocate communities are free. Companies pay only for real revenue value, such as trusted referral leads and reference calls scheduled.

Influitive software integrates with LinkedIn and, to make it easy for advocates and qualified prospects to join the community, and to tie advocate activities with pipeline value. Future planned integrations include demand generation software such as Eloqua and Marketo, and broad-use community software such as Jive and Lithium.

Current Team (16)


Past Team (2)

  • 9a354266863925611966a393b04cd6a4

    Victor Belfor

    Vice President, Business Development
    Aug, 2012 - Mar, 2013
  • Ba6cbe755a4450518a095d9967ccda74

    David Crow

    Founder, CPO
    Oct 1, 2010 - Jun 1, 2011

Board Members and Advisors (3)


Investors (11)

  • Azcngfqwnolduv55mihw

    Lightspeed Venture Partners

    Lightspeed Venture Partners is an investment company, engaged in the consumer, enterprise,...
  • 273543c3bce9d00153ff348aa8929383

    New Enterprise Associates

    Global venture capital firm helping entrepreneurs build transformational businesses across...
  • Ilap5hkainq4ifevd82r

    Illuminate Ventures

    Illuminate Ventures invests in early-stage high-tech companies leveraging cloud computing and...
  • Cb default image


    CommonAngels is a hybrid venture capital investing in technology-based seed and early-stage...
  • 16bdc8ebed4b15733f36a3cc71b4fd6d is a seed stage vc firm.
  • 938020dfa27be02c3bb868628b11911e
  • Ad967df2623d1026c30d1de80acbe617

    Relay Ventures

    Relay Ventures is a Canadian venture capital firm focused on investing in early-stage mobile...
  • Ehscebzgx2cvshmw9vxb

    500 Startups

    500 Startups is an early-stage seed fund and incubator program investing primarily in consumer...

Offices/Locations (1)

  • Headquarter

    355 Adelaide St. West

    Suite 100

    Toronto, M5V 1S2


Competitors (2)

  • 0bda9165c4c8575e8795107e8eccf322


    Zuberance is a social media brand advocacy solution for companies to identify their customers and...
  • 8c9ec545c9ff89b7e40ecb9add49516b

    Crowd Factory

    Crowd Factory is a SaaS-based social marketing platform helping businesses to connect with new...