Funding Received
$11.3 Million in 2 Rounds from 11 Investors
Most Recent Funding
$7.6 Million Series A on December 17, 2012
October 1, 2010
Toronto, ON
influitive is an ad firm that helps companies mobilize advocates to boost referral leads, reference calls and social media participation.
David Crow
Marketing Automation, Communities, Social CRM, Social Media Marketing, Advertising

Detailed Description


Influitive helps companies mobilize their customer advocates to provide more referral leads, reference calls and social media advocacy, for maximum buying cycle efficiency. Considered-purchase and B2B companies use Influitive's web-based solutions to execute customer advocate programs.

Influitive provides virtual VIP customer advocate communities to give advocates what they want — recognition, access to people they are interested in meeting, and special privileges only available to them. Our unique adaptive matching engine connects advocates to the most suitable advocacy opportunities, and makes these essential activities frictionless and fun. The Influitive vision is that no qualified prospect should be alone in their buying process - they should be nurtured by active customer advocates that are the perfect fit to meet their needs.

Influitive's VIP customer advocate communities are free. Companies pay only for real revenue value, such as trusted referral leads and reference calls scheduled.

Influitive software integrates with LinkedIn and, to make it easy for advocates and qualified prospects to join the community, and to tie advocate activities with pipeline value. Future planned integrations include demand generation software such as Eloqua and Marketo, and broad-use community software such as Jive and Lithium.

Current Team (16)


Past Team (2)

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    Victor Belfor

    Vice President, Business Development
    Aug, 2012 - Mar, 2013
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    David Crow

    Founder, CPO
    Oct 1, 2010 - Jun 1, 2011

Board Members and Advisors (3)


Investors (7)


Offices/Locations (1)

  • Headquarter

    355 Adelaide St. West

    Suite 100

    Toronto, ON M5V 1S2


Competitors (2)

  • 0bda9165c4c8575e8795107e8eccf322


    Zuberance is a social media brand advocacy solution for companies to identify their customers and...
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    Crowd Factory

    Crowd Factory is a SaaS-based social marketing platform helping businesses to connect with new...