Funding Received
$28.6 Million in 3 Rounds from 3 Investors
Most Recent Funding
$10 Million Series C on January, 2012
Headquarters:
London
Description:
VisualDNA combine psychology and big data to allow businesses to understand their customers and people to understand themselves.
Founders:
Alex Willcock
Categories:
Credit, Psychology, Big Data, Finance Technology, Analytics, Media, Advertising
Website:
http://www.visualdna.com

Company Details

Update

VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand who people really are, not just what they do. VisualDNA collects uniquely rich data from psychological quizzes and other products and then applies big data techniques to generate insights at scale from this data for clients.

In the credit and risk sector VisualDNA's product allows a lender to assess any potential customer, with or without a credit history, allowing them to reach a larger market, and score that market more accurately.

For marketers, VisualDNA can use cutting edge psychological profiling to better segment, target and cater to different audiences. They deliver audience insight, predictive analytics and audience targeting for brands, publishers and merchants.

At the heart of VisualDNA's approach is a rigorous adherence to the science of personality and individual difference. They work extensively with academic partners such as Cambridge University, UCL and Columbia to ensure their products are accurate and rigorous.

Current Team (8)

Update

Past Team (10)

Update

Funding Rounds (3) - $28.6M

Update

Products (1)

Update
  • 53908745922d6227d2159b874e465469

    WHYanalytics

    WHYanalytics is a completely free tool that helps businesses of all sizes understand who their...

Investors (3)

Update
  • 8e4535bbbe2afab2138ae8460d2b5464

    Atomico

    Entrepreneurs with a global perspective
  • 857dfb7c565a1213bcc88830ddd50b22

    Northzone

    Investors in growth
  • Cb default image

    Horizons Ventures

    Horizons Ventures Limited, based in Hong Kong, funds especially disruptive and technology-focused...

Offices/Locations (3)

Update
  • Branch Office

    31 Old Nichol Street

    London, E2 7HR

    GBR

  • Moscow

    21 Novy Arbat

    Office 2118

    Moscow, 119019

    RUS

  • HQ

    67-71 Shoreditch High Street

    London, E16JJ

    GBR

Images (8)

Update
  • 7da92e1d76de7ab9b3dd4226431853cc
  • D3405ce3137beeec5253d86dc92ee4f9
  • 3e7eeba919b47eae47f7c11481e067bb
  • C4f146de305d9c3839211371ea212160
  • 340599e5d2b8d31a9a0b58fa6bf0fc12
  • E39cadaee748322a98408687a1fea782
  • 5341fb78fc400b25849294934ba2414f
  • A94ae13c079199cb69030c1a6cf1c964