- Funding Received
- $28.6 Million in 3 Rounds from 3 Investors
- Most Recent Funding
- $10 Million Series C on January, 2012
- VisualDNA combine psychology and big data to allow businesses to understand their customers and people to understand themselves.
- Alex Willcock
- Credit, Psychology, Big Data, Finance Technology, Analytics, Media, Advertising
VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand who people really are, not just what they do. VisualDNA collects uniquely rich data from psychological quizzes and other products and then applies big data techniques to generate insights at scale from this data for clients.
In the credit and risk sector VisualDNA's product allows a lender to assess any potential customer, with or without a credit history, allowing them to reach a larger market, and score that market more accurately.
For marketers, VisualDNA can use cutting edge psychological profiling to better segment, target and cater to different audiences. They deliver audience insight, predictive analytics and audience targeting for brands, publishers and merchants.
At the heart of VisualDNA's approach is a rigorous adherence to the science of personality and individual difference. They work extensively with academic partners such as Cambridge University, UCL and Columbia to ensure their products are accurate and rigorous.
Current Team (8)Update
Past Team (10)Update
Creative Product Director
Jan, 2011 - Nov, 2011
Non-Executive Director, Member of the Board of Directors
Head of Agency & DSP Sales
Feb 14, 2011 - Apr 1, 2013
Jul, 2009 - May, 2010
SVP and Managing Director, US Operations
Funding Rounds (3) - $28.6MUpdate
WHYanalytics is a completely free tool that helps businesses of all sizes understand who their...
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- 08/01/14 -mediatel.co.uk
- 06/25/14 -blogs.ft.com
- 02/25/09 -techcrunch.com
- 06/05/08 -techcrunch.com