Company Overview

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Founded:
August 1, 2006
Founders:
Alex Willcock
Employees:
93
Headquarters:
Moscow
Funding:
$28.6M
Categories:
Analytics, Media, Advertising
Description:
VisualDNA, an online audience insights portal, enables businesses to understand people through researched and extracted audience profiles.

Detailed Description

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VisualDNA is in the business of understanding people.

VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand people online. It has developed an incredibly efficient and unique method of understanding, driven by the science of converting data from personality quizzes into rich, accurate and scalable audience profiles.

Its analytics product WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. And by collecting rich first-party data through its quizzes, building scalable audience segments through its profiling algorithm and providing data to all leading media-buying platforms, VisualDNA data also powers highly-targeted advertising in real-time.

Current Team (8)

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Past Team (7)

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Funding Rounds (3) - $28.6M

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Products (1)

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  • 53908745922d6227d2159b874e465469

    WHYanalytics

    WHYanalytics is a completely free tool that helps businesses of all sizes understand who their...

Investors (3)

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  • 8e4535bbbe2afab2138ae8460d2b5464

    Atomico

    Entrepreneurs with a global perspective
  • 857dfb7c565a1213bcc88830ddd50b22

    Northzone

    Investors in growth
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    Horizons Ventures

    Horizons VenturesĀ Limited, based in Hong Kong, funds especially disruptive and technology-focused...

Offices/Locations (2)

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  • Moscow

    21 Novy Arbat

    Office 2118

    Moscow, 119019

    RUS

  • HQ

    67-71 Shoreditch High Street

    London, E16JJ

    GBR

Images (8)

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