Circular is broadening the audience for the already powerful preprint business by allowing newspaper advertisers to tap into the rapidly expanding audience of mobile users. This is a natural progression for the insert business, as studies indicate that mobile phones will overtake PCs as the dominant web access device over the next few years!
You’ve always relied on your Sunday newspaper ads for great deals and savings. Now you can have the best of both worlds - look at your inserts at home, then take them with you on your mobile phone! With iCircular consumers can browse retailer store ads, view product information, make a shopping list, get directions to the closest store, and much more! iCircular is owned/operated by Wanderful Media, headquartered in Los Gatos, California.