Funding Received
$9.2 Million in 2 Rounds from 1 Investor
Most Recent Funding
December 9, 2013 / Undisclosed Amount and Round
Provo, UT
i.TV is a commercial public service TV network in the United Kingdom that operates regional television services and sharing programs.
Justin Whittaker
Online Reservations, Twitter Applications, Entertainment, Consumer Electronics, Social Television, Television, Games

Company Details

October, 2008
4 in CrunchBase

i.TV (pronounced i dot TV) is a second screen and social television technology company, creator of the namesake app for iOS and Android, developer of social TV platform "viEWer," from Entertainment Weekly magazine, and co-creator of Nintendo TVii for the Nintendo Wii U video game console, among other projects. i.TV has an ongoing partnership with AOL (around HuffingtonPost TV) and product integrations with Netflix, Comcast, TiVo and Hulu.

In September 2012 i.TV and Nintendo together announced Nintendo TVii, a second screen platform on the Nintendo Wii U that integrates a personalized program guide, remote control, and social second screen together in the same app. Nintendo TVii was launched in December 2012.

In April 2012 i.TV announced the addition of Carlton Cuse and Gordon Ho to the company's advisory board. Cuse is an Emmy Award-winning television writer and producer and was executive producer of ABC’s LOST, among other shows, and is considered to be an authority on the topic of transmedia storytelling. Ho was formerly Executive Vice President, Worldwide Marketing, Content and Business Development at the Walt Disney Studios; today he runs GKH Media and serves as Chair of the PromaxBDA Research and Insights Committee.

In December 2011 i.TV released i.TV for Android on Google Play and the Kindle App Store.

In September 2011 i.TV and Time Inc. together launched "viEWer," a social TV platform that enables TV fans to interact with each other as well as Entertainment Weekly magazine editors and other celebrities and VIPs during TV shows and other programming.

In May 2011 i.TV and AOL together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. According to AOL, AOL TV receives 1.6 million hits per day.

In addition to AOL, i.TV has standing partnerships with GetGlue and product integration agreements with TiVo, NetFlix, Hulu, and Comcast.

i.TV was founded in 2008 and launched its namesake TV listings app for iOS in that same year. The company was founded by Brad Pelo, who serves as CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and served as founding CEO of the parent company of, among other ventures and projects.

Current Team (4)


Past Team (3)


Funding Rounds (2) - $9.2M


Products (1)

  • Qrwj6zwrunnk9r0zfwpp

    i.TV for iOS

    i.TV is the second screen platform for television. With the most-downloaded TV app in this...

Acquisitions (1)


Investors (1)

  • 852bfb5f7a5b1f83a8963a688f4f40a1


    DirecTV is an American digital entertainment services provider delivering sports, news, movies,...

Offices/Locations (1)

  • Utah Office

    5255 North Edgewood Drive

    Suite 125

    Provo, UT 84604


Images (2)

  • A9c702e012407701e39352f77067fe67
  • 6243627d4bfede9657375af3697ba9a0