Hiptype brings analytics and targeted advertising capabilities to the most popular eBook platforms, where these powerful features have never before been possible.
Hiptype's patent-pending plugin for books captures demographic and book performance data that can be used to power in-book targeted advertising and automated book marketing campaign optimizations.
Hiptype's founding team has previously designed and engineered products at Google, Turntable.fm, and mobile advertising platform Chartboost.
Y Combinator is a seed accelerator that provides financing services and business consulting to...
- 07/31/12 -techcrunch.com