They are a beverage company with a twist. The twist is not that tzinga has lemon (which it has, and real lemon at that) but that there beverages are meaningful.
They believe, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. worldwide beverages contribute a lot to the consumer's health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the case in the developing world.
B82, South City 1