Happy Toy Machine is a website enabling users to create their own custom plush toys online.
Mass Customization, Toys, E-Commerce

Company Details


Happy Toy Machine is a website that allows users to create their own cool, cute, and crazy custom plush toys online.

Happy Toy Machine operates at the intersection of the traditional toy industry and the new trend toward mass customization and user-designed products. Visitors to the site can create their own plush toy any way they like with an online toy builder application, customizing colors, shape, features, and decorations, and personalizing the toy with a message. Happy Toy Machine manufactures each one-of-a-kind toy to order and ships it within days.