GutCheck is an on-demand research community solution that provides immediate insights from specific consumer segments at any time and with quality that is equivalent to traditional online communities. Unlike these offerings that challenge timelines and budgets, GutCheck enables an Agile Research approach that delivers actionable feedback in days instead of weeks and at 30-50% the cost with no custom panel recruitment and management charges.
GutCheck’s point of differentiation is a real-time recruitment engine that attracts consumers from a pool of 12M+ into a social media-like forum that facilitates rich, collaborative discussion. This innovation, when coupled with its expert moderation services, allows GutCheck to deliver turn-key insights comparable to traditional communities, but in far less time, at substantially lower costs, and with much greater flexibility (ie, no waiting in line to access communities).
This differentiation and value-add make GutCheck a clear choice for time-critical response and concept development / optimization. For the latter, GutCheck employs the Agile Research Methodology, a pragmatic, iterative approach that identifies the best concepts and executions early and optimizes them prior to making large investments. The key innovation: consumer feedback is gained via rapid research iterations that “learn” from prior ones resulting in decision-making on product concepts, package designs, and ad copy that is not only faster but also better. The time- and cost-efficiency of the Agile Research Methodology allows researchers to impact significantly more customer-facing decision points in less time for the same budget.
Current Team (5)Update
Past Team (3)Update
Funding Rounds (3) - $10MUpdate
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