Funding Received
$10 Million in 3 Rounds from 5 Investors
Most Recent Funding
$4 Million Series B on January 28, 2014
Denver, CO
GutCheck enables businesses to gain quick and simple feedback directly from target customers using instant messaging to perform interviews.
Matt Warta
Customer Service, Market Research, Software

Detailed Description


GutCheck is an on-demand research community solution that provides immediate insights from specific consumer segments at any time and with quality that is equivalent to traditional online communities. Unlike these offerings that challenge timelines and budgets, GutCheck enables an Agile Research approach that delivers actionable feedback in days instead of weeks and at 30-50% the cost with no custom panel recruitment and management charges.

GutCheck’s point of differentiation is a real-time recruitment engine that attracts consumers from a pool of 12M+ into a social media-like forum that facilitates rich, collaborative discussion. This innovation, when coupled with its expert moderation services, allows GutCheck to deliver turn-key insights comparable to traditional communities, but in far less time, at substantially lower costs, and with much greater flexibility (ie, no waiting in line to access communities).

This differentiation and value-add make GutCheck a clear choice for time-critical response and concept development / optimization. For the latter, GutCheck employs the Agile Research Methodology, a pragmatic, iterative approach that identifies the best concepts and executions early and optimizes them prior to making large investments. The key innovation: consumer feedback is gained via rapid research iterations that “learn” from prior ones resulting in decision-making on product concepts, package designs, and ad copy that is not only faster but also better. The time- and cost-efficiency of the Agile Research Methodology allows researchers to impact significantly more customer-facing decision points in less time for the same budget.

Current Team (5)


Past Team (2)


Board Members and Advisors (6)


Investors (5)

  • Aa18fa046d3123a4abd759ddb58e07c5

    Icon Venture Partners

    Icon Venture Partners invests in early-stage enterprise technology companies.
  • B6fae6b36e2c88634df5283249138721

    Grotech Ventures

    As one of the longest-established firms in the venture industry, Grotech Ventures has built a...
  • 0ee95b820d7db5176b1d6cb7983a1e29

    Highway 12 Ventures

    They invest in people, not companies. What kind of people? They place on bets on passionate...
  • 871388a7aa75303bc4937845b6138466

    Crawley Ventures

    Crawley Ventures is a wholly-owned subsidiary of Crawley Petroleum, formed to make non-petroleum...
  • Yakg5nvchw4yrlis7rnj

    Village Ventures

    Village Ventures makes early stage investments in digital media and services and financial...

Offices/Locations (1)

  • Office

    535 16th St

    Suite 700

    Denver, CO 80202


Competitors (1)


Images (1)

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