- October 1, 2007
- Ari Mir, Ophir Tanz
- Santa Monica, CA
- Digital Media, Internet Marketing, Advertising Exchanges, Advertising Networks, Advertising Platforms, Brand Marketing, Image Recognition, Advertising
- GumGum delivers digital advertising inline with images and content, creating high engagement for brands and new revenue for publishers.
GumGum is a new kind of digital advertising platform, built on the fundamental belief that for ads to be effective they need to be seen. Known best for inventing the in-image advertising category, GumGum’s In-Image Ads are highly viewable and contextually relevant to the photos over which they appear within editorial content where a user’s attention is focused. The result is higher brand engagement for advertisers and a new source of revenue for publishers. Expanding on its deep technical understanding of images, GumGum now offers several mobile, video and native advertising solutions to help brands tell their stories in new and compelling ways. The company’s latest innovation, In-Screen Ads, is a responsive-designed unit that remains persistent at the bottom of the browser window as users scroll, creating a high-impact brand experience across all screens. GumGum’s commitment to making advertising work better for brands drives viewability, relevance and engagement that is far superior to standard display advertising. According to DoubleVerify, GumGum is among the most viewable advertising solutions available today, outperforming its benchmarks for ad networks by nearly 20 percent, with an overall average viewability of 73 percent across desktop and mobile devices. GumGum reaches more than 300 million unique visitors worldwide and 70 million in the U.S. as they visit more than 1,000 publisher websites via the desktop, tablets and smartphones. Among the premium publishers GumGum counts as its partners are Boston.com, Radar Online, TheDailyBeast.com, Tech Media Network, HollywoodReporter.com, Shape, OK!, Wetpaint, Investopedia, Care2, Zap2it, Auto Evolution and NY Daily News. GumGum is headquartered in Santa Monica, California, with offices in New York, Chicago, San Francisco, Atlanta and Detroit. The company is privately held and its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. For more information, visit http://gumgum.com.
Current Team (5)Update
Past Team (3)Update
Funding Rounds (4) - $10.8MUpdate
Board Members and Advisors (10)Update
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225 Santa Monica Blvd.
Santa Monica, CA 90401