Funding Received
$10.8 Million in 4 Rounds from 4 Investors
Most Recent Funding
$7 Million Series C on October 24, 2011
October 1, 2007
Santa Monica, CA
GumGum delivers digital advertising inline with images and content, creating high engagement for brands and new revenue for publishers.
Ari Mir, Ophir Tanz
Digital Media, Internet Marketing, Advertising Exchanges, Advertising Networks, Advertising Platforms, Brand Marketing, Image Recognition, Advertising

Detailed Description


GumGum is a new kind of digital advertising platform, built on the fundamental belief that for ads to be effective they need to be seen. Known best for inventing the in-image advertising category, GumGum’s In-Image Ads are highly viewable and contextually relevant to the photos over which they appear within editorial content where a user’s attention is focused. The result is higher brand engagement for advertisers and a new source of revenue for publishers. Expanding on its deep technical understanding of images, GumGum now offers several mobile, video and native advertising solutions to help brands tell their stories in new and compelling ways. The company’s latest innovation, In-Screen Ads, is a responsive-designed unit that remains persistent at the bottom of the browser window as users scroll, creating a high-impact brand experience across all screens. GumGum’s commitment to making advertising work better for brands drives viewability, relevance and engagement that is far superior to standard display advertising. According to DoubleVerify, GumGum is among the most viewable advertising solutions available today, outperforming its benchmarks for ad networks by nearly 20 percent, with an overall average viewability of 73 percent across desktop and mobile devices. GumGum reaches more than 300 million unique visitors worldwide and 70 million in the U.S. as they visit more than 1,000 publisher websites via the desktop, tablets and smartphones. Among the premium publishers GumGum counts as its partners are, Radar Online,, Tech Media Network,, Shape, OK!, Wetpaint, Investopedia, Care2, Zap2it, Auto Evolution and NY Daily News. GumGum is headquartered in Santa Monica, California, with offices in New York, Chicago, San Francisco, Atlanta and Detroit. The company is privately held and its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures. For more information, visit

Current Team (5)


Past Team (3)


Funding Rounds (4) - $7M


Board Members and Advisors (10)


Products (2)


Investors (4)

  • 273543c3bce9d00153ff348aa8929383

    New Enterprise Associates

    Global venture capital firm helping entrepreneurs build transformational businesses across...
  • Qulwlsgonnklkvnhevze

    First Round

    First Round is a venture capital firm that specializes in providing seed-stage funding to...
  • 8647fd890a54e10bd320ada2651040c5

    Upfront Ventures

    Upfront Ventures is a venture capital firm focusing on investments in early stage technology...
  • Xm4intqnbaijzv5ennau

    Crosscut Ventures

    We are a seed-stage venture capital firm that uses our expertise and network to help passionate...

Offices/Locations (1)

  • GumGum

    225 Santa Monica Blvd.

    6th Floor

    Santa Monica, CA 90401


Competitors (2)

  • A95c8dfbd2959100b67e078a176ce4b5

    Vibrant Media

    Vibrant Media connects consumers in real time with engaging content and brand experiences —...
  • Bdc60c2e53df4606e00d5c1c905446a5


    Luminate provides an image advertising and related content platform that combines computer...

Images (4)

  • Fae1b13220d0342944788f6042fed7cc
  • 40a92f0c18c218a250081f30458bf4d4
  • 2073916d7627908e2c968188e5763270
  • 43de3184046ed15a75680b66d54404ac