Funding Received
$5.7 Million in 2 Rounds from 2 Investors
Most Recent Funding
$3.3 Million on March 28, 2014 / Undisclosed Round
Founded:
1992
Headquarters:
London
Description:
Grapeshot is a software company using advanced probability algorithms to optimize the placement of content and advertisements online.
Categories:
Software
Website:
http://www.grapeshot.co.uk

Detailed Description

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Grapeshot is a software company using advanced probability algorithms to optimise the placement of content and advertisements online.

We help publishers like Mail Online, Reuters, Telegraph and Microsoft’s Mi9 to create virtual channels specific to each advertiser’s contextual needs.

Grapeshot also supplies trading desks and agency groups with tools to customise ad targeting before they buy the ad space in real-time on Real-Time-Bidding (RTB) platforms.

Grapeshot Keywords is the most used app on the AppNexus RTB platform. Grapeshot's keyword-contextual targeting technology is revolutionising how people buy and sell display advertising.

Grapeshot is headquartered in Cambridge UK, close to the University where our technology was first developed. Our commercial office is in Central London, with client services supporting customers from New York to Sydney.

Current Team (2)

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Funding Rounds (2) - $5.7M

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Board Members and Advisors (1)

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Products (3)

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  • J01ne1gqjcmritvsjp0d

    Datashot

    Create custom audience segments based on the keywords users read
  • R2ffbbyrmdwfzk5szbob

    Mediashot

    Leverage post-buy log data to maximise campaign performance
  • Cy4etrlzsthjgn9vdbja

    Keywords

    1 most used app on Appnexus

Investors (2)

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  • 2f2518e296cd47c01cdcfd8536714b1e

    Albion Ventures

    Our investment management team has created market leading investment performance for the...
  • Ddf74799a072f14cbe7c8a4e26c56c01

    IQ Capital Partners

    IQ Capital Partners is a dynamic venture capital team based in Cambridge, UK. We invest in...

Offices/Locations (1)

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  • Office

    77 Oxford Street

    London, W1D 2ES

    GBR

Images (3)

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  • 7f1b113406086128f38df4dfec22461c
  • 9ea4d6ed58e594229701e4c54d16c2ba
  • 52f41f0382c4b6b887d559698a1c54c6