Company Overview

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Status:
Acquired by Amobee
Founded:
January, 2012
Founders:
Michael Lum, Brian Baumgart, Julie Mattern
Employees:
15
Headquarters:
Santa Monica, CA
Funding:
$3.8M
Categories:
Mobile
Description:
Gradient X is a programmatic marketing platform enabling advertisers to capitalize on the potential of mobile media.

Detailed Description

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Gradient X is the most advanced programmatic marketing platform for mobile. The future of advertising is the mobile device. Gradient X has developed proven technologies that allow advertisers to capitalize on the potential of mobile media. The company brings feature parity to mobile with what has come to be expected of platforms in more mature channels, alleviating the friction marketers have experienced to date.

Gradient X is built for mobile from the ground up by ad tech industry veterans who understand what marketers need and what is required to achieve scale advertising performance. Gradient X founding team members have been founders or executives at companies that collectively have: seven exits, two IPOs, raised over $345m in funding. They are experts in ad tech from social, display, video and mobile, with more than five years of experience in programmatic.

Gradient X raised $3.75 million in spring 2012 in a seed financing round including seven institutional firms and six angel investors. Investors include GRP Partners, Rincon Venture Partners, Founder Collective, Crosscut Ventures, Double M Capital, Baroda Ventures, Siemer Ventures, and angel investors Walter Kortschak (Summit Partners), Mark Suster (GRP Partners), Jim Willenborg and Clark Landry.

Current Team (4)

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Investors (9)

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Offices/Locations (1)

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  • Office

    3100 Donald Douglas Loop North

    Hangar #7

    Santa Monica, CA 90405

    USA

Images (3)

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  • F660855ae892122c06d2e31e147e4073
  • A55417b72e9c9bc33f6d4c9ee0c6fdf5
  • 4a87eb49e87e9a8960674a3e7fff3d75