Going.com (previously HeyLetsGo.com) lets users connect with other event-goers before, during and after events. The site has over 500,000 users which isn't bad considering the site currently only operates in four cities (New York, Boston, San Francisco and Chicago). The site is trying to become the local entertainment destination for 20 somethings in the cities mentioned above. So far they are doing pretty well -- from January 2007 to July 2007, the site grew twelve-fold. Going has said that their future plans consist of expanding their platform and moving into new markets.
There are many other event sites out there including Zvents and Eventful, but most aren't focusing on the 20 something crowd. Another site that could be looked at as competition is nightlife social networking site LateNightShots, but it's currently dedicated to Washington DC.
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If you live in one of the cities that Going services (New York, Boston, San Francisco and...
8 Winter St.
Boston, MA 02108
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Zvents creates and operates local entertainment guides online.
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