go2 media connects mobile publishers, local audiences and advertisers through content and location-based advertising.
While local advertising represents a $20 billion plus industry, digital publishers have not been able to effectively work with the hundreds of thousands of advertisers driving it.
Advertisers unable to manage direct relationships with the long-tail of local publishers have been limited to yellow page, print and search-based text ads.
Advertisers are missing consumers where they spend the majority of their online time â€“ browsing publisher content.
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- 02/03/11 -techcrunch.com