- March 27, 2011
- Damian Routley
- Social Media Advertising, Twitter Applications, Facebook Applications, Social Media, Advertising
- Glow Machine is an ad tech platform for creating, improving and understanding Facebook and Twitter Ad campaigns.
Glow helps companies run better ad campaigns on Facebook and Twitter.
The Glow Machine is the leading ad tech platform for creating, improving and understanding Facebook and Twitter Ad campaigns. With a specific focus on delivering business results that drive revenue, Glow has a lot of experience within the mobile app ecosystem and has helped major clients achieve success across social.
We have been working with the Facebook Ads API since June 2009 and Twitter Ads API since May 2014, helping clients like Starcom, MEC, Omnicom, Spotify, TopShop, US Bank, AMEX and King run effective campaigns on Facebook. Our proprietary system, Glow Machine contains many features designed specifically for the social ads environment.
Specific features include:
Simple drag & drop campaign creation Customise and store audience segments Automatically duplicate and resubmit ads Multiple advertising account management Advanced bid strategies to follow a changing CPC, or find the lowest possible CPC whilst still maintaining click volume 1-click multiple edits Apply bid strategies and ad schedules on a single or range of ads as well as single or multiple campaigns Integrates with your existing tracking solution Interactive analytics brings your campaign data to life Multivariate testing of every element at huge scale
List of services:
Glow Machine platform on a license or managed service Full training, implementation and support Consultancy and Facebook marketing best advice Seminars, white papers, how-to guides and benchmarking/trend analysis
Current Team (8)Update
Past Team (2)Update
Funding Rounds (2) - $8.3MUpdate
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Nanigans arms marketing teams with the best software to manage their digital advertising in-house.
- 06/01/14 -insidefacebook.com
- 01/31/13 -techcrunch.com
- 07/01/00 -sbcnews.co.uk