Fuisz Media is a technology company that turns any video into an interactive experience, allowing the viewer to touch or click on any item to receive additional information. This includes information about the object or product, direct links to company websites and the ability to buy that item directly. Fuisz works with world-class brands such as Nike, Target and Walmart to unlock the video experience, delivering significant increases in engagement, new and innovative branding opportunities and an unobstructed shopping experience for consumers.
Using computer vision algorithms, Fuisz creates seamless, item-level interactions in every frame of a video, making any video (new and existing) an interactive experience and a gateway to more information. Fuisz also makes any video trafficable – so brands can share them beyond their own websites and YouTube, creating exponential increases in engagement and reach.
Fuisz Analytics, our game-changing reporting platform, tracks user actions at the item level, delivering better insight into campaign effectiveness and feeding a mountain of data into re-targeting campaigns.
Fuisz works on desktop, tablet, mobile and connected TVs. Fuisz technology is built to IAB standards and has already been certified by most major video DSPs, ad syndication networks, ad servers and publishers.
Fuisz Media was founded by Justin Fuisz, who recruited a diverse team with expertise in computer vision, aerospace, virtual reality and drone technology. The company is headquartered in Santa Monica.
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