Formisimo is a Form Analytics and Form Re-actions engine that went in to beta in March 2013.
The cloud based software allows you to monitor and react to the interactions that visitors make within forms, so you can track where your visitors are struggling to fill in a form, or monitor how browser auto-fill affects your conversion rates.
The re-action engine monitors the actions of a user comparing it to industry and site standards; when the users metrics go beyond a pre-set point then an action can take place. This engine allows you to save users who are experiencing problems in a form, help push users forward through
Formisimo is a trademark and is patent pending in the UK.
Funding Rounds (2) - $1.2MUpdate
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- 06/02/14 -techcrunch.com