The Fits.me Virtual Fitting Room boosts the profitability of online clothing retailers by solving the Online Fit Problem. It has proved – through customer analytics – able to increase conversions by up to 100% and to reduce garment returns for reasons of fit by three-quarters (77%).
The Online Fit Problem is characterised by the inability of shoppers to try on clothes to check the fit before they choose their size, which has several major impacts:
• Buyer hesitation and basket abandonment, responsible for low conversion rates.
• High levels of garment returns for reasons of poor, unflattering, unstylish or just unexpected fit.
• Brand damage: disappointing a customer for any reason risks brand damage.
The Fits.me Virtual Fitting Room is the only fit technology to deliver the benefits of the in-store fitting room experience online, providing shoppers with a photo-accurate, mirror-like, visualisation of fit.
The Fits.me Virtual Fitting Room will even give warnings about where a garment may be too tight, too loose, too long or too short – for example, in arm length, or collar size – just as a shop assistant would do in a bricks-and-mortar store.
A complementary solution, Fit Advisor, uses ‘heat maps’ to convey fit information without photographs.
Clients include Austin Reed, Baukjen, CC Fashion, Charles Tyrwhitt, Crew Clothing, Hawes & Curtis, Henri Lloyd, HUGO BOSS, Isabella Oliver, L.K.Bennett, M&Co, Pretty Green, QVC, Superdry, Thomas Pink, Viyella etc.
Current Team (5)Update
Past Team (3)Update
Funding Rounds (2) - $7.2MUpdate
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