Funding Received
$9 Million in 2 Rounds from 5 Investors
Most Recent Funding
$7.2 Million Series A on April 17, 2013
Headquarters:
London
Description:
Fits.me develops virtual fitting room solutions for online clothing retailers.
Founders:
Paul Pällin, Heikki Haldre
Categories:
SaaS, Fashion, E-Commerce
Website:
http://www.fits.me

Company Details

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The Fits.me Virtual Fitting Room boosts the profitability of online clothing retailers by solving the Online Fit Problem. It has proved – through customer analytics – able to increase conversions by up to 100% and to reduce garment returns for reasons of fit by three-quarters (77%).

The Online Fit Problem is characterised by the inability of shoppers to try on clothes to check the fit before they choose their size, which has several major impacts:

• Buyer hesitation and basket abandonment, responsible for low conversion rates.

• High levels of garment returns for reasons of poor, unflattering, unstylish or just unexpected fit.

• Brand damage: disappointing a customer for any reason risks brand damage.

The Fits.me Virtual Fitting Room is the only fit technology to deliver the benefits of the in-store fitting room experience online, providing shoppers with a photo-accurate, mirror-like, visualisation of fit.

The Fits.me Virtual Fitting Room will even give warnings about where a garment may be too tight, too loose, too long or too short – for example, in arm length, or collar size – just as a shop assistant would do in a bricks-and-mortar store.

A complementary solution, Fit Advisor, uses ‘heat maps’ to convey fit information without photographs.

Clients include Austin Reed, Baukjen, CC Fashion, Charles Tyrwhitt, Crew Clothing, Hawes & Curtis, Henri Lloyd, HUGO BOSS, Isabella Oliver, L.K.Bennett, M&Co, Pretty Green, QVC, Superdry, Thomas Pink, Viyella etc.

Current Team (5)

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Past Team (3)

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Funding Rounds (2) - $9M

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Products (2)

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  • Kpvfafuqeevwxlprh2mm

    Fits.me Virtual Fitting Room

    The Fits.me Virtual Fitting Room provides a photographic solution to the problem of fit in the...
  • B4c0a21e00b39371c426d99afec36d2f

    Fit Advisor

    Fit Advisor is a size recommendation solution for online clothing retailers. It is a...

Investors (5)

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Offices/Locations (2)

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  • UK headquarters

    Unit 8.1, 8 Clerkenwell Green

    Aylesbury Street

    London, EC1R 0DE

    GBR

  • Office

    Paadi

    Harjumaa

    Tallinn, 10151

    EST

Competitors (9)

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  • E6a7cad7098fc164386c40eacfc83ebd

    Fitbay

    Discover clothes that fit
  • 54f93bafd83eb3ccd70d91954a3d3f6c

    Verisize

    Virtual apparel size advisor
  • 0b2d7673d4617dddad753644bef8174e

    Bodymetrics

    Body Mapping
  • Adf6ae255275ffcdbae5142419591d8e

    MyShape

    MyShape.com is an online retail store specializing in customized tailoring.
  • 335e975b73a4d7fcb22151fe7d8b7d01

    True Fit

    True Fit is a retail software company. Its Fit Confidence Engine™ helps consumers discover brands...
  • 1f974164e93dddb93fb70ba3ae8142ea

    Virtusize

    Virtusize is a virtual fitting solution that enables online fashion retailers to illustrate size...
  • G3n1my3bevhjdoajk3gq

    Fit Analytics

    Fit Analytics is a size advisor providing clothing size recommendations for online customers by...
  • Qucqswgmirlz7bvdk3ol

    Clothes Horse

    Clothes Horse provides a recommendations tool that enables online shoppers to discover clothes...

Images (3)

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  • Sjp2ust33mxkghsytbfh
  • Gzmnsoebecilxcppdoof
  • Xzw2sp82a0symac2jfak