Company Overview

October, 2007
James Park, Eric Friedman
San Francisco, CA
Hardware, Health and Wellness, Fitness, See All (4)

Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.



Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy... See More

Current Team (8)


Board Members and Advisors (3)


Funding Rounds (4) - $66M


Investors (7)

  • C2028546d304343768e531d26925ad64

    True Ventures

    Founded in 2006, True Ventures is a Silicon Valley-based venture capital firm that invests in..
  • 88d27d0de246751dbbad7b080654af22

    SoftTech VC

    SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 135..
  • 240d1ee86b1601b3d70da3e9a94c3d08

    Foundry Group

    Foundry Group is a venture capital firm focused on making investments in early-stage information..
  • B14a8551538832835acb30dab48976f0

    Felicis Ventures

    Boutique Venture Fund
  • 27aed7c03d82a3f20b0c3b1897fa0a9b

    SAP Ventures

    SAP Ventures, with more than US$1.4 billion under management, is an investment firm that seeks to..
  • Ebce7ddd99422a6de1a7b1eb3a713031

    Qualcomm Ventures

    Qualcomm Ventures (QCV) was formed and began funding in 2000, with a $500-million fund commitment..
  • 577e6b56987059ffc84d30bab9bb368c

    SoftBank Capital

    SoftBank Capital is an independent venture capital firm focused on early stage high growth..

Offices/Locations (1)

  • Office

    150 Spear St

    San Francisco, CA 94105-1503


Competitors (3)

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  • A900d81eb2555628cae4663c0950068b


    Stayhealthy is a health solutions company developing medical-grade health monitoring devices.
  • 3a7d24bcc9eb09ef7bb8ce365229af8d


    Switch2Health develops social-based wellness platforms that track and reward health enhancing..