Funding Received
$66 Million in 4 Rounds from 7 Investors
Most Recent Funding
$43 Million Series D on August 13, 2013
San Francisco, CA
Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.
Eric Friedman, James Park
Personal Health, Fitness, Hardware, Health and Wellness

Company Details


Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Past Team (4)


Board Members and Advisors (3)


Products (1)

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    Fitbit App

    Live a healthier, more active life with Fitbit, the top app for tracking all-day activity,...

Investors (5)

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    True Ventures

    Founded in 2006, True Ventures is a Silicon Valley-based venture capital firm that invests in...
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    Foundry Group

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    SoftBank Capital

    SoftBank Capital is a multi-stage venture capital fund that partners with entrepreneurs building...
  • 27aed7c03d82a3f20b0c3b1897fa0a9b

    SAP Ventures

    SAP Ventures, with more than US$1.4 billion under management, is an investment firm that seeks to...
  • Ebce7ddd99422a6de1a7b1eb3a713031

    Qualcomm Ventures

    Qualcomm Ventures (QCV) was formed and began funding in 2000, with a $500-million fund commitment...
  • Gv7dzg4qkiqeasusbd0s

    Felicis Ventures

    Felicis Ventures is a boutique venture capital firm based in Silicon Valley
  • 88d27d0de246751dbbad7b080654af22

    SoftTech VC

    SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 150...

Offices/Locations (1)

  • Headquarters

    405 Howard Street

    San Francisco, CA 94105


Competitors (3)

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    Stayhealthy is a health solutions company developing medical-grade health monitoring devices.
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    Switch2Health develops social-based wellness platforms that track and reward health enhancing...

Images (1)

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