FAROO is a peer-to-peer web search engine that has no centralized index and crawler. Each web page visited by users is automatically included into the distributed index. Ranking of search results is based on a distributed usage statistics of the web pages visited by FAROO users, which leads to a more democratic, user centric ranking.
FAROO also shares advertising revenues up to fifty percent with its users. The search engine uses privacy-protected behavioral targeting to increase conversion rates.
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