- Funding Received
- $2.5 Million in 2 Rounds from 1 Investor
- Most Recent Funding
- $2 Million Seed on January 16, 2013
- Palo Alto, CA
- Fanplayr’s SaaS platform leverages big data and business intelligence to enable eTailers to understand & target site visitors in real-time
- Derek Adelman, Rajiv Sunkara, Simon Yencken
- Big Data, Ad Targeting, E-Commerce, Software
CONTRIBUTORS TO THIS PROFILE
Fanplayr is an innovative eCommerce solutions company tackling the most important and fundamental challenge in the space - converting a website visitor into a loyal customer.
Fanplayr allows online retailers to know who their visitors are, what they like, what influences their purchase decisions and how they typically respond when presented with an offer. With this strategy in mind, Fanplayr takes a targeted approach to coupons which is much more effective than the “spray and pray” method that a vast majority of retailers employ.
Intelligence and intimate knowledge of consumers gives Fanplayr the ability to deliverer real-time, surgically targeted purchase incentives to specific segments of visitor traffic. With Fanplayr, online retailers can understand their visitors’ intent and deliver the right offer to the right visitor at the right time.
In-depth analytics, dedicated account managers, and in-house industry experts have enabled Fanplayr to improve billions of online shopping experiences.
Analyze. Segment. Target. Optimize. Your way to more sales!
Fanplayr is headquartered in Palo Alto with offices in Milan, Tokyo, Mumbai, Tel Aviv and Marseille.
Milan Branch Office
Via Federico Confalonieri, 36
Tokyo Branch Office
Shimoma, Setagaya-ku Tokyo, 154-0002
525 Lytton Ave
Palo Alto, CA 94301