Company Overview

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Founded:
June 10, 2010
Closed:
Closed, Date Unknown
Employees:
9
Headquarters:
Lewes, DE
Funding:
$50k
Categories:
Reviews and Recommendations, Local Search, Location Based Services, Search
Description:
Explore.To Yellow Pages is an online business directory using common local ranking signals.

Detailed Description

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Explore To, (http://www.explore.to) is a unique Local Search Engine/IYP, (Internet Yellow Pages) proposition with over 17m businesses listed.

Signals that are used to influence the ranking of search results are a closely guarded secret, though, outside of common local ranking signals such as keyword relevancy, centroid and commercial considerations they use ERI, (Explore To Rank Influencer) and one of those signals is Facebook, "Likes" which appear to have a significant impact on ranking.

In November 2010 the company Explore To LLC acquired Souno.com. Explore.to officially beta launched in August 2011.

In April 2012 Explore.To exited beta with two distinct new products unique to local search. The first was images on business listings from three of the most popular social photo sharing sites, Instagram, foursquare and Flickr. The second was again unique in the local space, using the Klout (http://www.klout.com) API to score users who Tweet about the business and as a way of reviewers verifying their identity and subsequent influence, (Reach, amplification & network impact) for local business reviews.

Funding Rounds (1) - $50k

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  • $50k / Seed

    Jun 25, 2010

Offices/Locations (1)

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  • Office

    16192 costal hwy

    Lewes, DE 19958

    USA

Competitors (3)

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  • F4a7e8c98ece6d36b89f9fd539768a82

    Yellow Pages Company

    Yellow Pages Company was added to CrunchBase in 2008
  • F04e5b5559a651bceb9025b5d7c67d87

    Yext

    Yext provides GeoMarketing cloud that lets marketers manage their local content, listings, social...
  • 09584e0d514d5c5e6f68efa20b88c263

    Yelp

    Yelp is an online urban guide that helps people find recommended destinations based on the...

News (1)

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