Funding Received
$10.7 Million in 4 Rounds from 50 Investors
Most Recent Funding
$4.7 Million on August 14, 2012 / Undisclosed Round
Spokane, WA
Description: is an e-commerce platform selling eco-conscious products for children and families.
Jody Sherman, Balaji Gopinath
Green, Organic, E-Commerce

Company Details

Update is the brainchild of parents and professionals who saw an unexplored area of parenting and shopping and wanted to bridge the gap between making healthy choices and making easy choices. provides comprehensive, eco-conscious, e-commerce and social shopping which is centered around making it easy to make mindful decisions about the products parents choose to put on, in and around their children and families. also provides relevant information for moms as well as other trusted expert opinions from organizations like Healthy Child Healthy World, and professionals in pertinent parenting fields such as health, nutrition, fitness and mindful living. makes purchasing products, essential to the development of healthy children and families, accessible and effortless.

Current Team (1)


Past Team (11)


Investors (50)


Offices/Locations (1)

  • Headquarters

    850 E Spokane Falls Blvd

    Suite 110

    Spokane, WA 99202