Acquired by DealerTrack on December 19, 2013
Funding Received
$5 Million in 2 Rounds from 1 Investor
Burlington, VT
Description: is a provider of a streamlined and intuitive solution for managing dealership marketing and operations.
Mark Bonfigli

Company Details

Update, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont,, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers.

About Us

Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found and begin redefining the expectations of the auto industry.

By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry.

But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive and fun were nurtured and appreciated at a whole new level.

It was the collective fostering of these missions that made what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.

Current Team (4)


Past Team (2)


Funding Rounds (2) - $5M


Board Members and Advisors (2)


Acquisitions (2)


Investors (1)

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    Accel Partners

    Accel Partners is a venture and growth equity firm that funds companies from inception through...

Offices/Locations (2)

  • Headquarters

    1 Howard St.

    Burlington, VT 05401


  • West Coast

    1104 Highland Avenue

    Manhattan Beach, CA 90266


Images (1)

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