Company Overview

Update
Status:
Acquired by SK Telecom
Founded:
July 1, 1999
Headquarters:
Seoul
Categories:
Curated Web
Description:
Cyworld is a South Korean social networking site that allows users to sign up and create their own profile.

Detailed Description

Update

South Korea's most popular social networking site, Cyworld, has now brought a version of its site to the US. Founded in 1999, Cyworld was bought in 2003 by SK Telecom, Korea's primary provider of mobile telecommunications. Since then Cyworld has experienced rapid growth, becoming a social networking phenomenon in South Korea. In fact, Cyworld has claimed more than one third of Korea's entire population as members, while achieving incredible penetration of Korea's young adult market: 90% of Koreans in their 20s are members of Cyworld.

Cyworld - US version - lets users sign up and create their own profile (called a Minihome in Cyworld) and their own avatar (Minime) for free. You can then personalize your avatar, design a Miniroom, meet new people, stay in touch with friends, send messages, upload photos, exchange gifts, and more. Essentially, Cyworld allows users to create their own personalized cyber-lives through which they can live vicariously, express themselves, and connect with friends.

The company has recently expanded its social networking site to other countries including China, Taiwan, Japan, and now the US. It is sure to face steep competition from US social networking giants MySpace and Facebook, and will face difficulty luring away US users who have been long-entrenched in their familiar social networks. It will be interesting to see whether Cyworld's great success in Asia can translate to success in the US.

Past Team (1)

Update

Products (1)

Update
  • Nyrfpfwfnh7atzx7syh5

    Cyworld

    Cyworld was launched in 2006

Offices/Locations (1)

Update
  • Office

    Lim Kwang B/D, 257

    Migeun-dong, Seodaemun-gu

    Seoul, 120-020

    KOR

Competitors (4)

Update
  • 2b83323ef2f566d85c500ffeb66c3ca1

    Xiaonei

    Xiaonei is a Chinese social networking site for college students that mimics Facebook.
  • B999f9c64b2d7eec1ea1d3c0e6c5f264

    Club Penguin

    Club Penguin is an online virtual island where kids aged six to fourteen can play games and...
  • Fbiumakm20pkuho87bsq

    MySpace

    MySpace is a social networking site that enables members to make friends, write blog posts, add...
  • Fax8yrpryewjkbvvyrlj

    Linden Lab

    Linden Lab develops shared digital creative spaces that inspire users to create, socialize and...

Images (1)

Update
  • 5188d3256be5f49e2e464699758434c0