Cuff is a new line of jewelry wearables that serves as an alert system for family and friends.
The collection consists of bracelets, necklaces and key chains.
he line is meant to be unisex, and offers options for both men and women. Each piece is anchored by a small rectangular component called the “CuffLinc.” This acts as an alert system of sorts for family and friends. CuffLincs can be removed and tucked into any of the pieces in the Cuff collection.
Using bluetooth technology, the CuffLinc will connect to your phone via Cuff’s app. If A wearer squeezes the Cuff, an alert will go to the designated people in the wearer’s network. If anyone in the network is wearing a Cuff, their Cuff will vibrate. If they don’t have a Cuff, they will receive a push notification to their phone with the alert with the location of the sender. You can set up which of your contacts will get an alert via the startup’s app, which also holds personal and medical information like blood type, health issues and more. Users can also program their Cuffs with different alerts for people (i.e. three taps to alert my babysitter, one tap for my husband).