Cruise has built the first highway autopilot system that installs on your existing vehicle. It uses sensors and advanced machine vision technology to keep you in your lane and a safe distance from the car in front of you. With a unique focus on eliminating the mundane parts of driving and improving safety, Cruise is leading the driverless revolution.
Our goal is to build a safer and more efficient world, and highway driving is our first target. Each year, 33,000 people die in car accidents and 90% of those are caused by human error. These are entirely preventable with great technology, and it's our mission to do something about it.
Starting with a highway autopilot for your car, we want to make your daily commute safer and more enjoyable. Over time, we’ll use the data we collect to make smarter, more automated products. Eventually, self-driving vehicles will take people out of the driving loop, preventing accidents and increasing transportation efficiency.
- 06/23/14 -theverge.com