Founded as Grouper in 2004, the Sony owned Crackle has taken a long and eventful path to its current status. Finding itself far behind competitor YouTube in terms of pure user numbers, the company (then grouper) began differentiating its product by changing its architecture. Originally a downloadable program, grouper became browser based and added a desktop video editor and a closed P2P content distribution element to its arsenal. With perfect software for a major distributor but a lack of users, Grouper was a prime target for acquisition and was bought by Sony for $65 million, approaching $120 per user by some estimates.
Reportedly Grouper turned down a $10 million second round of financing to gain the content support of the major media company. President of Grouper, David Samuel, was no stranger to acquisitions, having sold his old company, Spinner.com, to AOL in 1999 for $320 million. Grouper was set to become a... See More
Crackle users battle each other to the top of the pyramid in hopes of getting their work..
Funding Rounds (1) - $1.80MUpdate
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