Funding Received
$107.5 Million in 7 Rounds from 16 Investors
Most Recent Funding
$13.5 Million on December 6, 2011 / Undisclosed Round
March 1, 1998
Marina Del Rey, CA
Description: is an online store for kitchen products and offers a collection of recipes and community features.
Tracy Randall
Recipes, Cooking, E-Commerce

Detailed Description

Update sells more than 90,000 kitchen products, all backed by a 100% satisfaction guarantee. In addition to being a store, the site has a large collection of recipes and community features. The company was founded by a team who previously worked together at The Walt Disney Corporation. also operates online stores for many big brands including Starbucks (, Betty Crocker (, Pillsbury ( and the store for the Food Network.

Current Team (10)


Past Team (10)


Products (1)

  • N11ayd7n4z2ffdbwhy9x was added to CrunchBase in 2008

Investors (16)

  • 4a659bc0bcbe8d0a6b948988eb736209

    BIA Digital Partners

    private investment firm
  • 382768317fca8bab4d0106f2cf443c51

    Azure Capital Partners

    Azure Capital Partners is a venture capital firm with over $650 million under management,...
  • 1e725a43246e772b92e37cad6e6830bc

    ORIX Venture Finance

    The ORIX Venture Finance team is highly experienced, dedicated, and adept at structuring flexible...
  • D436c55914c6c9baafcc0cbdd06bf036


    Idealab is a business incubator providing capital, resources and advice for tech startups.
  • Cb default image
  • 58076c9da53b672035e5d867c8858c79

    Pyramid Technology Ventures

    Pyramid is a leading San Francisco-based venture capital firm that partners with talented...
  • B5fa2c70543da31a753de6c95edc07be


    Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and...
  • Bfd2985302688eddeca77c136c83e795

    Navigation Capital

    Navigation Capital Partners (NCP) is an Atlanta-based private equity firm that invests in lower...

Offices/Locations (1)

  • Office

    4086 Del Rey Ave

    Marina Del Rey, CA 90292