- Acquired (Separate Entity) by AOL
- David Feldman, David Perez, Jeff Zwelling, Gary Gurevich
- Santa Monica, CA
- Optimization, Advertising
- Convertro provides a marketing optimization platform that tracks and calculates the ROI of marketing touchpoints across all media.
Convertro provides clients with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica (California), and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.
Current Team (7)Update
Past Team (3)Update
Funding Rounds (2) - $5MUpdate
Board Members and Advisors (2)Update
Bessemer Venture Partners has over 100 years of investing experience, with a portfolio ranging...
The DAG (Duff Ackerman & Goodrich) Ventures partnership began with investments in the cable...
MHS Capital is a Venture Capital fund backed by an extraordinary group of technology executives...
Seed Stage Fund
1453 Third Street Promenade
Santa Monica, CA 90401
New York Office
11 West 42nd St
New York, NY 10110
- 05/06/14 -techcrunch.com