Overview

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Status
Acquired by on May 6, 2014
Total Equity Funding
$21.9M in 5 Rounds from 7 Investors
Headquarters:
Santa Monica, California
Description:
Convertro provides a marketing optimization platform that tracks and calculates the ROI of marketing touchpoints across all media.
Founders:
, , ,
Categories:
Marketing, Service Industry, Advertising
Website:
http://www.convertro.com
Social:

Company Details

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Convertro provides clients with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica (California), and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.

Funding Rounds (5) - $21.9M

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DateAmount / RoundValuationLead InvestorInvestors
Jan, 2013$5M / Series B2
Nov, 2009undisclosed amount / Venture1
Jan, 2009undisclosed amount / Series A3
Oct, 2006$14M / Series C3
Dec, 2005$2.9M / Series B2

Current Team (6)

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Board Members and Advisors (1)

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Competitors (1)

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  • Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.

Offices/Locations (1)

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  • Headquarters

    1453 Third Street Promenade

    Suite 370

    Santa Monica, California 90401

    United States

Images (1)

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