Company Overview

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Status:
Acquired (Separate Entity) by AOL
Founded:
2009
Founders:
David Feldman, David Perez, Jeff Zwelling, Gary Gurevich
Headquarters:
Santa Monica, CA
Funding:
$5M
Categories:
Optimization, Advertising
Description:
Convertro provides a marketing optimization platform that tracks and calculates the ROI of marketing touchpoints across all media.

Detailed Description

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Convertro provides clients with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica (California), and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.

Current Team (7)

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Past Team (3)

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Funding Rounds (2) - $5M

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Board Members and Advisors (2)

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Investors (4)

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  • Mudlhs9edzigneh0cmeu

    Bessemer Venture Partners

    Bessemer Venture Partners has over 100 years of investing experience, with a portfolio ranging...
  • D40218ca67e93eaa66bbffdf961631da

    DAG Ventures

    The DAG (Duff Ackerman & Goodrich) Ventures partnership began with investments in the cable...
  • 73921d89300aa788bdd79b1348fed802

    MHS Capital

    MHS Capital is a Venture Capital fund backed by an extraordinary group of technology executives...
  • A44614ef903df9d1c336bdc0438fac78

    Founder Collective

    Seed Stage Fund

Offices/Locations (3)

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  • Corporate HQ

    1453 Third Street Promenade

    Suite 370

    Santa Monica, CA 90401

    USA

  • Israel Office

    HaSadna 7

    Ra'anana,

    ISR

  • New York Office

    11 West 42nd St

    New York, NY 10110

    USA

Competitors (2)

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  • Wfv44edgsnetmyj5k9fw

    Adometry By Google

    Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve...
  • Cb default image

    Visualiq

    Visualiq was added to CrunchBase in 2013

Images (1)

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  • F28822b76916de9e1d103ba9cfb592e7