- May 11, 2009
- Amy Callahan
- Bentonville, AR
- Social Media, Advertising
Collective Bias is a social shopper media company driving retail sales through the coordinated creation of social media stories.
Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales.
Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. We call this the Path to Influence℠.
Social Fabric is a private and proprietary community of social shopper influencers with a reach that delivers daily engaged impressions across the social universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. These stories are then shared across their social platforms including... See More
Current Team (16)Update
Funding Rounds (3) - $11MUpdate
201 S. Main Street
Bentonville, AR 72712