Funding Received
$11 Million in 3 Rounds from 3 Investors
Most Recent Funding
$10.5 Million Series A on April 2, 2013
Bentonville, AR
Collective Bias is a social shopper media company driving retail sales through the coordinated creation of social media stories.
John Andrews, Amy Callahan
Shopping, Advertising, Social Media

Company Details

May 11, 2009
16 in CrunchBase

Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales.

Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. We call this the Path to Influence℠.

Social Fabric is a private and proprietary community of social shopper influencers with a reach that delivers daily engaged impressions across the social universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. These stories are then shared across their social platforms including Facebook, Twitter, Pinterest, Instagram, Google+, etc.

Our syndication engine takes the content generated by Social Fabric members and syndicates it through relevant media verticals in the social space creating an additional layer of amplification.

Our Social Shopper Media produces significant results including increased Search Engine Optimization, online share of voice and engaged impressions and reach that drive brand awareness, loyalty and ultimately sales conversion.

Funding Rounds (3) - $11M


Investors (3)


Offices/Locations (1)

  • Headquarters

    201 S. Main Street

    Bentonville, AR 72712