Company Overview

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Founded:
May 11, 2009
Founders:
Amy Callahan
Headquarters:
Bentonville, AR
Funding:
$11M
Categories:
Social Media, Advertising

Collective Bias is a social shopper media company driving retail sales through the coordinated creation of social media stories.

Description

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Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales.

Through Social Fabric®, Collective Bias connects shoppers with the brands and retailers shoppers use in their daily lives to drive conversations on a wide variety of social media platforms. Their stories build consumer engagement and brand loyalty, ultimately leading to sales conversion. We call this the Path to Influence℠.

Social Fabric is a private and proprietary community of social shopper influencers with a reach that delivers daily engaged impressions across the social universe. Brand Advocates within Social Fabric create content in a storytelling fashion, weaving their shopping experience and product usage into a creative, compelling and engaging story. These stories are then shared across their social platforms including... See More

Current Team (16)

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Funding Rounds (3) - $11M

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Investors (2)

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Offices/Locations (1)

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  • Headquarters

    201 S. Main Street

    Bentonville, AR 72712

    USA