Funding Received
$25 Thousand in 1 Round from 1 Investor
Most Recent Funding
$25 Thousand Seed on April 1, 2011
Headquarters:
New York, NY
Description:
Cognection offers product comparison and recommendation services for online retailers to provide meaningful consumer experiences.
Founders:
Paul Cohen
Categories:
E-Commerce
Website:
http://www.cognection.com

Company Details

Update
Founded:
December, 2010
Employees:
3 in CrunchBase

Cognection has commercialized decades of research in consumer psychology and behavioral economics, similar to Dan Ariely's work in the book Predictably Irrational, to generate a new type of product recommendation that makes the online retail experience meaningful for consumers by ending frustration, and more profitable for retailers. Our product recommendations combine the most important product attributes with implicit user preference data to enhance the customer experience with easier choice justification. Our logic reads: "Given what we know about your preferences, here are the best products for you. Now let's get you there faster and construct product comparisons that make those products even more attractive." We identify, quantify, and fix human irrationality to nudge consumers to direct customers through the conversion funnel in a manner optimized for better choices that end frustration in e-commerce.

Past Team (4)

Update

Funding Rounds (1) - $25k

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Investors (1)

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  • 50229577b080b585b1e049d0481738b9

    DreamIt Ventures

    DreamIt Ventures helps exceptional people build exceptional companies.

Offices/Locations (1)

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  • New York Offices

    989 Avenue of the Americas

    Floor 3

    New York, NY 10018

    USA