- June, 2010
- Elena Silenok
- New York
- Augmented Reality, Social Media, Fashion, Curated Web
- Clothia is an online interactive fashion platform that allows users to discover and share the latest trends, and create a virtual wardrobe.
Clothia.com makes online clothes shopping social and interactive by encouraging users to explore their style and share it with friends.
Clothia users can create virtual closets with a virtual fitting room, create outfits by mixing and matching items from their offline closets and online retailers, "try" these outfits on using augmented reality via a webcam, share them with friends via social networks, browse friends' virtual closets and create outfits for each other.
Additionally, Clothia users can buy items they like, learn about style trends from around the globe, and watch video interviews with designers, models, and trendsetters, as well as upload their own videos.
54 West 21st Street
New York, 10010