Causora has created a new ecosystem of giving that links donors, charities, and businesses. Users donate an amount to their favorite charity and they receive the same amount back as a gift card from socially conscious merchants. For example, if you donate $20 to your favorite charity, you can redeem a $20 gift card with any merchant in our network. Donors give more because they earn rewards. They feel doubly good because they are supporting both their favorite charities (through their donations) and shopping locally by supporting both businesses in their neighborhood (through their rewards) and other socially conscious businesses.
The businesses are able to be philanthropic while gaining new customers. The charities earn more money because donors are giving more due to the rewards. Everyone wins.
- 08/06/13 -techcrunch.com