Acquired by Berkshire Partners
Industries AdvertisingHeadquarters Regions Tampa Bay Area, East Coast, Southern US Founded Date 1983 Operating Status Active Last Funding Type Venture - Series Unknown
Company Type For Profit
Phone Number 727-579-5000
Catalina’s personalized digital media drives loyalty and measurable sales outcomes for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations
in the United States, Europe and Japan. To learn more, please visit www.Catalina.com or follow us on Twitter @Catalina.
Since 1983, Catalina has been committed to helping manufacturing and retail brands deliver unprecedented performance and healthier outcomes. Our proprietary in- and out-of-store marketing platforms enable the delivery of the right message to the right audience in the right environment so clients can successfully build their brands for less.
Only Catalina sees the evolving purchase histories of more than 75 percent of U.S. shoppers and 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measurable campaigns to acquire, maximize, and retain their most valuable consumers, or to incite healthier patient behavior.
Catalina reaches consumers through multiple delivery channels. Our in-store network consists of 50,000 food, drug, and mass merchant locations worldwide. In the United States, Catalina is installed in more than 26,000 locations. In addition, Catalina's CouponNetwork.com is one of the world's largest consumer couponing sites.
Transaction Name Catalina acquired by Berkshire PartnersAcquired by Berkshire PartnersAnnounced Date Mar 24, 2014 Price $2.5B