Organization closed on January 21, 2014
Funding Received
$10.9 Million in 4 Rounds from 16 Investors
Burlingame, CA
CarWoo is an online car dealership allowing buyers and sellers to connect and negotiate with multiple dealers at a time.
Michael Young, Tommy McClung
Cars, Auto, Automotive

Company Details

October, 2008
11 - 50 | 7 in CrunchBase

CarWoo! is an online new-car buying service and marketplace. Buyers come to CarWoo!, state which car they are looking for and CarWoo!'s network of over 10,000 dealers compete to sell the buyer the car.

Technically the product is a semi-anonymous (first name, last initial, zip code) engagement tool. The buyer's personal contact information (address, phone number, email) are kept private until the buyer accepts an offer from the dealer they want to buy the car from. This helps the consumer avoid spam emails and unwanted phone calls that are common when people buy new cars using "Request a Quote" processes many other online sites use.

CarWoo! has two plans for car buyers. CarWoo! Basic, a free plan, offers buyers a search for a vehicle and guarantees 3 dealers will compete. CarWoo! Plus, a $99 plan, allows a buyer to search for vehicles and guarantees 5 dealers will compete, but is not capped and as many as 15 dealers have participated in many deals. Both plans offer the buyer privacy protection and CarWoo!'s 100% Happiness Guarantee.

For car dealers, CarWoo! offers the highest quality online car buyers. Dealers are offered the opportunity to engage with car buyers in an online setting that is social and non-threatening to the car buyer. A dealer that uses CarWoo! has an online dashboard where they can engage with all car buyers near them, make them firm offers on cars they have for sale and see how their offers stack up competitively against dealers vying for the buyer's business.

Board Members and Advisors (3)


Offices/Locations (1)

  • CarWoo! HQ

    1212 Rollins Road, Second Floor

    Burlingame, CA 94010


Competitors (1)

  • Eaeb699e98e35e1b11626cdf702f3342


    TrueCar is an automotive pricing and information website for new and used car buyers and dealers.

Images (1)

  • F370f36773499dcc8db199c62ae805e6