Company Overview

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Status:
Acquired by Media Monitors
Founders:
Kelly Choo, Eden Lau, Alvin Chan, Eddie Chau
Employees:
110
Funding:
$3.4M
Categories:
Advertising, Social Media Monitoring, Social Media, Public Relations, Sales and Marketing, Brand Marketing, Curated Web
Description:
Brandtology is a business intelligence platform providing actionable insight into brands' consumers by analyzing their online conversations.

Detailed Description

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Brandtology offers business and brand intelligence, around the clock, to enable client companies to make timely, informed strategic decisions to win in the marketplace.

Through an effective combination of proprietary state-of-the-art technology, proven processes and trained professionals, Brandtology is able to monitor and analyse comments and sentiments in multiple languages across multiple countries. With more than 140 Social Media Specialists in 12 locations around the world, Brandtology is able to verify automated sentiment analysis and provide localised insights in more than 12 different languages.

Brandtology offers two services, the first being an Ongoing Monitoring Service and the second a Brand Audit. Both services track online conversations across a multitude of social media channels, including blogs, forums, review sites, news sites, Youtube and Twitter, among others.

1) Ongoing Monitoring Service

This is a daily monitoring service for typically 6- 12 months where Brandtology tracks and analyzes what has been said about our clients’ business and brand for the past 24 hours. Daily and monthly reports are sent to the client highlighting significant issues and the sentiment trends of netizens towards their business, brand and competitors. Actionable insights are also provided based on the most popular themes in these conversations, the most influential and/or active netizens’ comments and the top conversations channels of these. This gives clients a blow by blow account of the online conversations surrounding their products and services, as well as near realtime feedback on their campaigns/launches. Astute use of such intelligence has enabled Brandtology’s global clients to make timely and informed strategic decisions for public engagement, crisis management and media planning, amongst other uses.

2) Online Conversation Brand Audit

For the Online Conversation Brand Audit, Brandtology helps clients to track the online conversations which has already happened in the past 2-4 months to come up with a comprehensive brand audit report on their positioning vis-à-vis their competitors and insights into the key conversations and trends online. It is also used as a periodic method of measuring if their past campaigns/launches have been successful in increasing buzz and/or altering sentiments towards their business and brand.

Current Team (4)

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Funding Rounds (2) - $3.4M

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Investors (1)

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  • 742b4923362622f01c80925b9507b779

    Walden International

    A venture capital firm with over $1.6 billion in investments, Walden international had offices...

Offices/Locations (6)

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  • Malaysia

    Suite E08-21, Block E,Plaza Mont' Kiara

    No. 2, Jalan Kiara, Mont' Kiara

    Kuala Lumpur, 50480

    MYS

  • Australia

    Level 31,ABN-AMRO Tower,

    88 Phillip Street,

    Sydney, NSW 2000

    AUS

  • HangZhou (North Asia HQ)

    Room 801,8th Floor,Building No.6 of Singapore-Hangzhou Science and Technology Park

    No.2 Science Park Rd

    , 310018

    China

  • China - Shanghai

    Room 1801-1803, 18F, Westgate Tower,

    No.1038 Nanjing West Road,

    Shanghai, 200041

    CHN

  • USA

    3 Twin Dolphin Drive

    Suite 150, Redwood City

    CA, CA 94065

    USA

  • Singapore (Intl HQ)

    22 Changi South Avenue 2

    UPS House #02-05

    Singapore, 486064

    Singapore