boxedup.com is about helping users keep track of the things that they want to get, from any shop or store on the internet and share that information with whoever they want, both on the boxedup site and through distributed presence on social networks, blogs, etc. As a service, it's tightly integrated into the search/browse experience via a browser extension/bookmarklet that's installed during registration.
Beyond the personal utility angle (i.e. to help users organize their internet shopping), the social use-cases include:
- personal expression - sharing with friends stuff that you've found/want to get/are into - letting people know about the actual things that you want to get when they want to buy you something (birthday, Christmas, wedding, kids, house-warming, off to school/college, etc) communities of interest - sharing finds with people who are into the same things, and benefiting from their discoveries, so creating a different way of getting to know about stuff and to interact with people who have the same interests (group functionality is in development)