Funding Received
$39.8 Million in 7 Rounds from 4 Investors
Most Recent Funding
$772.9 Thousand Venture on June 3, 2014
Founded:
July, 2010
Headquarters:
Irvine, CA
Description:
BlueCava employs multiscreen identification and targeting technologies to provide consumer activity data to large brands.
Founders:
John Sherrod, David Norris
Categories:
Software, Advertising
Website:
http://www.bluecava.com

Detailed Description

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BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.

Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process, all in a privacy compliant way. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.

Current Team (5)

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Past Team (7)

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Funding Rounds (7) - $39.8M

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Board Members and Advisors (6)

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Investors (4)

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Offices/Locations (2)

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  • BlueCava - New York City

    1375 Broadway

    Floor 10

    New York, NY 10018

    USA

  • Headquarters

    131 Innovation Drive

    Suite 250

    Irvine, CA 92612

    USA

Images (2)

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  • 88c88c457039fa664b341bf972ba11b3