Company Overview

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Founded:
July, 2010
Founders:
David Norris, John Sherrod
Headquarters:
Irvine, CA
Funding:
$39M
Categories:
Fraud Detection, Risk Management, Advertising

BlueCava employs multiscreen identification and targeting technologies to provide consumer activity data to large brands.

Description

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BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.

Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.

Current Team (5)

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Board Members and Advisors (4)

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Funding Rounds (6) - $39M

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Investors (4)

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Offices/Locations (2)

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  • BlueCava - New York City

    1375 Broadway

    Floor 10

    New York, NY 10018

    USA

  • HQ

    131 Innovation Drive

    Suite 250

    Irvine, CA 92612

    USA

Images (1)

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  • 88c88c457039fa664b341bf972ba11b3