BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.
Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process, all in a privacy compliant way. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.
Current Team (5)Update
Past Team (7)Update
Funding Rounds (7) - $39.8MUpdate
Board Members and Advisors (6)Update
BlueCava - New York City
New York, NY 10018
131 Innovation Drive
Irvine, CA 92612
- 06/03/14 -sec.gov
- 10/25/11 -techcrunch.com