- August 17, 2011
- Omar Tayeb, Ambarish Mitra, Steve Spencer, Jessica Butcher
- New York, NY
- Image Recognition, Advertising
- Blippar is an image recognition platform for mobile and tablet devices targeted specifically at customer-brand interaction.
To ‘blipp’: the action of instantaneously converting anything in the real world into an interactive wow experience.
Blippar is the revolutionary free-app platform behind this new behaviour, enabling users to bring the world around them to life through the camera on a smart device. On opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can literally ‘pull’ information, entertainment, offers and augmented reality 3D experiences out of the world around them, simply by holding their phone up to a marker. No clicks, no delays – just instant gratification.
Based in London and launched in 2011, blippar was set up by a team of entrepreneurs and innovators, with the specific intent of building a platform for media and brand owners. Within just a few months of launch the company is already winning awards, press attention and some of the largest brands in the world as clients.
Current Team (8)Update
Qualcomm Ventures (QCV) was formed and began funding in 2000, with a $500-million fund commitment...
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- 06/10/14 -techcrunch.com